BOMBERS ORIGINAL

For 50 years, the Bombers Original brand has reinterpreted the Bomber, an iconic fashion piece and men’s wardrobe essential, bringing each season the necessary touch of modernity to make it last over time.

Product development — Commercial establishment — Boutique development — Social Networks — Press Relations — Influence campaigns

For 5 years, our goal for Bombers Original has been to make it last over time with the constraint of constantly renewing itself around a single flagship product. With a targeted and selective establishment strategy, we first entered into exclusive partnerships by opening corners at Galeries Lafayette, Printemps, BHV Marais as well as in concept stores.

After seducing the Parisian clientele, we made the brand more popular by establishing it in multi-brands throughout France. Communication operations supported this new strategy: we have indeed developed numerous product placements in print & digital press, on television and among influencers and celebrities.

@leaelui
11m Followers
@darkocttg
808k Followers
@instashym
@879k Followers
@guira22
1,1m Followers

Influence Campaigns & Press Relations

The Bomber jacket is an essential and popular fashion piece. In order to bring together and create a real community around the brand, we have set up multiple collaborations with celebrities from all artistic circles: influencers, youtubers, singers, artists, TV personalities, sportsmen….

Bombers Original x BHV Marais

The Bombers Original and BHV collaboration is long-term …. First distributed at Galeries Lafayette, the brand then took a corner at BHV Marais. We had the immense privilege of being projected onto the facade of this essential Parisian department store for a week. This communication operation brought strong exposure to the brand in 2017 and an expansion of sales in the Parisian region.

Bombers Boutique

Marais

Beyond the digital experience that we offer, we like to provide our clients the benefit of our retail experience and to be strong in offering physical experience. It is indeed essential for us not to sever the link between the consumer and the product.

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The agency

4CS Consulting is a Parisian consulting agency dedicated to fashion, cosmetics and lifestyle brands.
Since 2017, it has brought together multiple collaborators in France, Europe and the United States and thus offers its partners 360 ° expertise acting in all areas of the company: image (AD), product, marketing, communication and sales.

The agency

4CS Consulting is a Parisian consulting agency dedicated to fashion, cosmetics and lifestyle brands.
Since 2017, it has brought together multiple collaborators in France, Europe and the United States and thus offers its partners 360 ° expertise acting in all areas of the company: image (AD), product, marketing, communication and sales.

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