CLAIRVAL Paris

Clairval Paris is a French brand of outerwear pieces
for women. It emphasizes the elegance of the Parisian woman by combining French know-how, urban trends and Alpine aesthetics to appeal to city dwellers.

Story Telling — Collection development — Artistic direction — Commercial establishment — B2B supports — Influence campaigns — International fairs

Our desire was to breathe new life into Parisian brand Clairval. An inspiring story, a reworked logo, a new approach to the image and the collections made it possible to develop the marketing of the brand for the SS19 and FW20 seasons. We have supported the brand throughout these two years in its commercial growth and its quest for notoriety.

Its expansion on a European scale has been reinforced with visibility offered by collaborations with Instagram personalities. Each of them appropriated the Clairval pieces by styling and accessorizing them. Today, the brand is distributed in 140 points of sale.

STORY TELLING

Branding overhaul

“Finding no outfit to their liking in the still very masculine world of alpine skiing, Claire and Valérie, two sisters, decided in 1959 to create CLAIRVAL Paris, a premium brand of sleeved pieces dedicated to women.”

It is from this inspiring story that we have structured our creative ideas around the brand. We have indeed reworked the logo, added details on the parts referring to alpine skiing, recalled the colors referring to the 60s. Work has also been done on the portrait of the ‘Clairval woman‘, independent and avant-garde …

B2B Supports

To promote the development of the brand in Europe,
we have set up multiple print and digital supports
for sales forces. For each collection, we have created a campaign, a lookbook, a workbook and an update of the JOOR account dedicated to the brand (tool for orders intake).

@masha_theone

268k Followers

@igawysocka

115k Followers

International Fairs

As European managers of Clairval’s commercial distribution, we participate every year in many renowned international exhibitions. Among them, the Who’s Next Paris, the Premium Berlin or the ModeFabriek Amsterdam.  For each country, collections are adjusted to best meet local expectations. We benefit from a network of 30 agents and distributors in more than ten countries.

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The agency

4CS Consulting is a Parisian consulting agency dedicated to fashion, cosmetics and lifestyle brands.
Since 2017, it has brought together multiple collaborators in France, Europe and the United States and thus offers its partners 360 ° expertise acting in all areas of the company: image (AD), product, marketing, communication and sales.

The agency

4CS Consulting is a Parisian consulting agency dedicated to fashion, cosmetics and lifestyle brands.
Since 2017, it has brought together multiple collaborators in France, Europe and the United States and thus offers its partners 360 ° expertise acting in all areas of the company: image (AD), product, marketing, communication and sales.

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