HELVETICA MP

Helvetica is a brand specializing in the manufacture of outerwear clothing. Driven by their passion for the mountains and board sports, the founders have developed products with urban codes and technical details to face the cold weather.

Product development — Commercial establishment — Boutique development — International fairs — E-commerce — Artistic direction — B2B supports — Events

Our agency intervened throughout 2018 on various aspects of the brand with the aim of boosting it. We have indeed set up a new distribution network, developed a new visual identity, participated in the redesign of the website, etc. A close collaboration was then established with the entire Helvetica team in order to provide structuring solutions and an international development.

Since then, 4Cs Consulting has been involved in Helvetica’s growth every season: an ‘Apparel’ collection has been launched, the technology and the finishes of the jackets have been reinforced and various marketing tools have been put in place: sales supports, eWarm features, tutorial videos …

Helvetica Fall-Winter 19 Lookbook
Helvetica Fall-Winter 19 Lookbook
Helvetica Fall-Winter 19 Lookbook
Helvetica Fall-Winter 19 Lookbook

B2B Supports

To facilitate order taking, we develop qualitative and detailed sales support for each of our agents. Each season, we create the brand’s campaigns, lookbooks and workbooks. In addition to these documents, we provide guides to the functionality and use of the jackets.

Helvetica at the Premium Berlin fair

International Fairs

Premium - Berlin

As European managers of Helvetica’s commercial distribution, we participate every year in many renowned international fairs. Among them, the Pitti Uomo Florence, the Magic Las Vegas or the CIFF Copenhagen. For each country, collections are adjusted to best meet local expectations. We benefit from a network of 30 agents and distributors in more than ten countries.

Official Boutique Helvetica Etienne Marcel

Helvetica Boutique

Etienne Marcel

We benefit from a pop-up store in the heart of Paris, rue Etienne Marcel, to welcome the brands represented within the agency. For 3 seasons, the ‘official’ Helvetica store has been moving there during the winter period. This exclusive point of sale serves us of «LAB» to test exclusive pieces and determine which models will be renewed the following year.

Collection meeting

Barcelona

In October 2018, we organized a two-day collection meeting in Barcelona bringing together the 10 agents and distributors selected to distribute the Helvetica brand in their respective countries during the FW18 season. Accompanied by the two founders of the brand, we presented the marketing and sales supports, the sales objectives as well as the products with their new functionalities.

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The agency

4CS Consulting is a Parisian consulting agency dedicated to fashion, cosmetics and lifestyle brands.
Since 2017, it has brought together multiple collaborators in France, Europe and the United States and thus offers its partners 360 ° expertise acting in all areas of the company: image (AD), product, marketing, communication and sales.

The agency

4CS Consulting is a Parisian consulting agency dedicated to fashion, cosmetics and lifestyle brands.
Since 2017, it has brought together multiple collaborators in France, Europe and the United States and thus offers its partners 360 ° expertise acting in all areas of the company: image (AD), product, marketing, communication and sales.

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