RARE Paris

RARE Paris is a French cosmetic brand specializing in skincare. Its slogan “You are RARE. » transcribes its positioning: unique care for an assumed target.

Brand creation — Product development — Launch operations — Commercial establishment — E-commerce — Social networks -—Pop Up Stores & Commercial animation — Artistic direction — Events

Having evolved for more than 15 years in the textile industry, we wanted to expand our offer to the cosmetics industry. To do so, we had the idea of creating our own skincare brand in collaboration with a French industrial partner. After long months of research and studies, the RARE project was born within our agency.

The creation of RARE allowed us to work on the issues that cosmetics brands may encounter, from product development to communication operations, including commercial establishments in stores and on digital channels. 2 years later, we can ensure that we have the expertise to work with other brands in this sector.

Product development

Launch operations

RARE Paris’ launch operations were various! Brom our official campaign in the brand’s 4 colors, we carried out a street marketing campaign in the heart of Paris, opened a pop-up store over a week to meet our first partners , sent samples to 600 influencers and journalists and organized a launch party at the Maison Blanche (Paris).

RARE Website

Digital Experience

E-Commerce and Social Networks

Developing our digital presence was essential for us from the launch of RARE Paris. We have made a point of implementing a unique user experience from the design of the e-commerce, in particular by presenting a “skin test” with a personalized purchase recommendation. @rarepariscosmetics #JesuisRare

Official Campaign

RARE Paris x Galeries Lafayette

RARE Paris x Citadium

Citadium and Galeries Lafayette were the first business partners that trusted us. We had the chance to obtain a prime location during the Christmas period at Citadium Caumartin and the honor of inaugurating the new ‘Clean Beauty’ space at Galeries Lafayette Haussmann as well as the Beauty space at Galeries Lafayette Champs-Elysées. RARE Paris is now taking place in 47 Galeries Lafayette stores in France and Luxembourg.

ACTUAL DISTRIBUTION

Receive agency news

The agency

4CS Consulting is a Parisian consulting agency dedicated to fashion, cosmetics and lifestyle brands.
Since 2017, it has brought together multiple collaborators in France, Europe and the United States and thus offers its partners 360 ° expertise acting in all areas of the company: image (AD), product, marketing, communication and sales.

The agency

4CS Consulting is a Parisian consulting agency dedicated to fashion, cosmetics and lifestyle brands.
Since 2017, it has brought together multiple collaborators in France, Europe and the United States and thus offers its partners 360 ° expertise acting in all areas of the company: image (AD), product, marketing, communication and sales.

© All rights reserved - Copyright - 4CS Consulting - 2020