{"id":838,"date":"2023-02-04T20:21:08","date_gmt":"2023-02-04T19:21:08","guid":{"rendered":"https:\/\/4cs-consulting.com\/update\/?p=838"},"modified":"2023-04-12T15:17:56","modified_gmt":"2023-04-12T13:17:56","slug":"dr-smith","status":"publish","type":"post","link":"https:\/\/4cs-consulting.com\/update\/2023\/02\/04\/dr-smith\/","title":{"rendered":"Dr Smith"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"838\" class=\"elementor elementor-838\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-d1eb130 elementor-section-full_width elementor-section-content-top elementor-section-height-default elementor-section-height-default\" data-id=\"d1eb130\" data-element_type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-caaccfc\" data-id=\"caaccfc\" data-element_type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a59e2b7 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"a59e2b7\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Comment augmenter la notori\u00e9t\u00e9 d\u2019une marque Fran\u00e7aise de compl\u00e9ments alimentaires \u00e0 travers une strat\u00e9gie globale.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdbe71a ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"bdbe71a\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Dr Smith est une marque de compl\u00e9ments alimentaires cr\u00e9e par un groupement de pharmacies. 4CS avait pour mission travailler sur l\u2019identit\u00e9 de la marque DR Smith, sa voix, sa direction artistique ainsi que sa strat\u00e9gie digitale. Nous avons red\u00e9fini les codes de la marque afin de lui donner un avantage comp\u00e9titif sur le march\u00e9 fran\u00e7ais.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cab879a ob-has-background-overlay elementor-widget elementor-widget-gallery\" data-id=\"cab879a\" data-element_type=\"widget\" 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data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Aussi, nous avons orient\u00e9 le packaging du produit pour qu\u2019il puisse communiquer l\u2019id\u00e9e de naturalit\u00e9 du produit. Enfin nous avons utilis\u00e9 la communication d\u2019influence pour mettre en valeur la diversit\u00e9 de la gamme Dr Smith et attester de la qualit\u00e9 des produits propos\u00e9s.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Blog post excerpt [1-2 lines]. This text is automatically pulled from your existing blog post.<\/p>\n","protected":false},"author":1,"featured_media":796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[17,13,16,14,15],"class_list":["post-838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projets","tag-art-direction","tag-branding","tag-commercial-networking","tag-consulting","tag-strategie"],"_links":{"self":[{"href":"https:\/\/4cs-consulting.com\/update\/wp-json\/wp\/v2\/posts\/838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/4cs-consulting.com\/update\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/4cs-consulting.com\/update\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/4cs-consulting.com\/update\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/4cs-consulting.com\/update\/wp-json\/wp\/v2\/comments?post=838"}],"version-history":[{"count":22,"href":"https:\/\/4cs-consulting.com\/update\/wp-json\/wp\/v2\/posts\/838\/revisions"}],"predecessor-version":[{"id":2773,"href":"https:\/\/4cs-consulting.com\/update\/wp-json\/wp\/v2\/posts\/838\/revisions\/2773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/4cs-consulting.com\/update\/wp-json\/wp\/v2\/media\/796"}],"wp:attachment":[{"href":"https:\/\/4cs-consulting.com\/update\/wp-json\/wp\/v2\/media?parent=838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/4cs-consulting.com\/update\/wp-json\/wp\/v2\/categories?post=838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/4cs-consulting.com\/update\/wp-json\/wp\/v2\/tags?post=838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}