our expertise

4CS expertise

“Our mission is to align artistic and commercial approaches. We have creative and commercial solutions tailored to your brand.”

BRAND
IDENTITY

Art
Direction

Business
Strategy

Networking

Brand identity

branding

We create a memorable, meaningful, and brand-aligned name while taking into account cultural and linguistic nuances, legal and trademark issues, and the preferences and values of the target audience.

Brand Story

Our copywriting experts and partner authors give your brand substance. We tell your story. Creating magic and reaching the subconscious is a necessity for anchoring your brand in the universe of noteworthy brands.

Unification of codes

We place special emphasis on having defined and recognizable codes. Our experience has led us to work on product ranges to transform them into a full-fledged brand. We are ready for international development.

Elements of communication

Brand Book, Company Profile, Fiches produits B2C... Nos éléments de communication respectent les bonnes pratiques et contraintes des distributeurs, retailers, dep. stores et marketplaces. Ne perdez plus de temps, concentrez-vous sur votre savoir faire.

Identity & Design

A brand is a visual identity that is recognizable at first sight. Our job is to bring your ranges to life within a clear and consistent identity.

Digital identity

Today, a brand exists in both physical and digital universes, and soon in the metaverse. We'll assist you in ensuring your brand has a place in the digital universe. Our expertise now extends to web 3.0.

Art Direction

Photo campaigns

"Our photographers capture the identity of your brand on film. We accompany you in choosing the strongest models and compositions. Give your brand a face."

Ideation

We value consistency. A consistent brand is a recognizable brand. That's why we always start with a guiding idea, and we have the expertise to apply that idea across all mediums.

Video campaigns

Video is now the most effective medium of communication. We know how to optimize the use of this tool. Our "video sustainability" concept allows you to maximize the use of video campaigns.

Animations & 3D

It is becoming essential to provide a more accurate representation of the brand in the digital world. Being prepared for the web 3.0 revolution is crucial.

Advertising display

We support you in the realization of your advertising display campaigns. From the briefing of your campaign to the selection of the most optimal catchment areas.

Concepts

In-store concepts, concepts in trade shows or in department stores. We have expertise in the inherent constraints of these devices. We assist you in maximizing the impact of these initiatives.

Commercial Strategy

International Strategy

Our expertise in international markets allows us to determine which markets are best suited for the development of your brand. We rely on our branding teams to redefine your brand image in a targeted market.

Active listening

We are conducting a complete audit of the brand's product lines, artistic direction, partnerships, distribution networks, and existing networks. Our goal is to be as close as possible to your issues in order to offer you tailored support.

Qualitative study

We are studying the customer base that corresponds to the market share to be conquered in order to be as close as possible to their expectations.

Competitive audit.

We analyze the market in which you want to expand and offer you a complete audit of the international situation in this segment. Understanding your competitive environment is essential to gain market share.

Pricing, Margin, Sales to retailers.

It is crucial to establish an attractive and market-adapted pricing strategy. A good product at the right price is the key to become a leading player.

Structuring collections

Our experience enables us to identify the key factors for increasing return on investment. The restructuring of the offer draws in major accounts and reduces costs for a competitive advantage. We also offer expertise in creating capsule collections.

Creation and management of networks

Market attractiveness defined & International sales force

Agents or distributors depending on the targeted countries. We select reliable partners who will enable a structured and ambitious growth. We negotiate attractive terms with the agents.

Introduction and presentation of the 4CS network

We are familiar with the expectations and purchasing processes of buyers for these large accounts. Our expertise is also applied to marketplaces.

Planning and support for trade shows.

Which trade show has the best ROI? Which trade show best aligns with my brand's identity? In which country should I exhibit my products to maximize order acquisition? We have the answers to these questions.

Order taking and back-office management software.

We have our own IT ecosystem. Our salesforce has been trained to work with these tools. These back-office tools gather all the linesheets, allowing agents to save time.

Legal assistance

Providing the necessary legal tools for development, such as contracts for agents, distributors, and partnerships with large companies.

Detailed tracking and reporting

An effective strategy is a flexible strategy that adapts to results. You will have a detailed analysis of the results which will allow us to optimize our adaptation to the constraints of international B2B.