How to create a whole story around a new brand?
CLAIRVAL is a new brand launched a few months ago by an Asian fashion industrial.
The brand offers outdoor jackets for a premium target audience of active women. It targets urban customers aged 25 to 35 with medium to high incomes and an interest in fashion.
Combining the best of French expertise with a retro “après-ski” DNA, the brand offers an exclusive and invigorating experience to its customers.
Our agency’s role is to develop the DNA of CLAIRVAL by working on a brand story, aesthetic codes, inspiring visuals, commercial tools, and digital strategies.
