How to introduce an essential brand to the French cosmetic market?
RARE: 4 letters, 4 face masks, 4 targeted benefits: “Reveal, Act, Revitalize, Balance”. This is the next-generation ultra-performing treatment. Their multi-active serums combine the best of nature and the latest cosmetic technologies. The result? Glowy and flawless skin, even after a short night’s sleep. The product packaging is bright and colorful. Each color corresponds to a specific mask and a skin issue to be resolved.
The Chinese Beihao’s group challenged us to launch a brand of cosmetic masks in the French market from scratch.
Therefore, we built an entire brand, found a name, designed 4 products, and created a complete artistic direction and concept around a single product line. We also took care of creating the Rare’s website and application, organized events and public relations operations, and managed Rare’s social networking strategy.
We met and exceeded our client’s expectations while facing this challenge. Rare is now distributed throughout Europe in the most exclusive physical and digital outlets.
