How can we revitalize a brand around a flagship single product?
Born in the United States in 1950 and acquired by the L&M company in 2015, Bombers Original has developed around a flagship product: the Bomber Jacket.
We have established 2 collections per year, developing products that can meet the needs and expectations of a young, urban, and avant-garde target audience (15-30 years old). The availability of our network has allowed the brand to have 4 distribution channels leading to more than 600 stores in Europe.
Bombers Original sells over 75,000 items per year and had a revenue of 4 million euros in 2017.
