How to create aesthetic consistency for a producer brand in order to increase awareness and accelerate sales?
Doliderm is a hygiene products brand created by a group of pharmacies. Doliderm products were previously only available within the distribution network of the group.
4CS has been tasked with modernizing the brand codes to enable the development of new distribution channels.
To meet this challenge, we redefined and anchored the brand’s values.
We highlighted the coherence achieved through campaigns, photo shoots and the implementation of a new digital strategy.
