How to convey a brand’s strong values through testing sessions?
Smart Good Things is a French company that manufactures solid energy drinks with nutritional benefits.
They sought the assistance of 4CS’s commercialization teams to propose an experiential strategy in point of sale. Working closely with SGT’s teams, we created a “Shop in Shop” experience within a partner network of pharmacies to introduce and showcase the SGT brand while supporting its values.
The implementation of playful animations, “testing,” and information gathering has allowed us to more precisely define the relationship between SGT and the French public and to adjust its strategy accordingly.
