How to increase the awareness of a French food supplement brand through a global strategy.
Dr Smith is a brand of food supplements created by a group of pharmacies. 4CS was tasked with working on the identity of the DR Smith brand, its voice, artistic direction, and digital strategy. We redefined the brand’s codes to give it a competitive advantage in the French market.
Also, we have designed the product packaging to communicate the idea of naturalness. Finally, we have used influencer marketing to highlight the diversity of the Dr Smith range and showcase the quality of the products offered.
