How to create a French brand around a story and ancestral pharmaceutical expertise?
The Florit laboratories were born in the heart of the legendary pharmacy of the same name in the city of Lyon in the mid-1980s.
4CS intervened to create a brand of dietary supplements based on the artisanal formulas that made the pharmacy successful. In constant exchange with the pharmacy and its laboratory teams, we created the Florit brand.
We wanted to embody the founding values of the original creator while adapting to the marketing constraints of the industry.
Reviving Florit was telling a story of traditions and expertise.
This story was told through words and images, by creating a consistent brand identity. To do this, we had to discover Florit’s voice in order to invent their brand universe (logo, typography, color code, packaging, etc.).
